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Introducing Morocco

Magnificent beyond the imagination


Steeped in history, blessed with natural beauty and thriving on its cultural diversity, Morocco is on course to become one of the top twenty tourist destinations in the world by 2020.

This is no idle dream, but a vision endorsed by the current King of Morocco, Mohammed VI.

Inhabited by Berber tribes for thousands of years, it was the value of Morocco’s strategic importance at the northwest tip of Africa that led the Phoenicians and Romans to become key players in shaping Morocco’s modern history.


Religious influences arrived from inland with the arrival of Islam in the 8th Century, followed by numerous dynasties including the Idrissids, Almoravids and the Almohads. Even as recently as 1953, Morocco was a French protectorate and the enclaves of Ceuta and Melilla still remain under Spanish rule.

Today, that strategic location is Europe’s gateway to Africa and Morocco is politically and economically stable.

With the ongoing development of the country’s major international airports at Marrakech, Casablanca and Fès – and the ever-increasing choice of affordable flights from Northern and Eastern Europe, Scandinavia and the USA – Morocco has truly opened its doors to welcome visitors.

Getting to Morocco is the simple part. Deciding what to do while you’re here is more challenging. Much depends how long you plan to stay, but you’ll be amazed how much you can embrace and enjoy while you’re here.

With hundreds of miles of sandy beaches from the Atlantic to the Mediterranean, three spectacular mountain ranges, four Imperial Cities, lush green valleys and, of course, the magic of the Sahara Desert ­– there’s no shortage of choice.

Step back into Medieval times in the Fès el-Bali Medina. Enjoy camel trekking and an overnight camp alongside 150m high sand dunes. Marvel at the ancient and modern architecture of the Aït Ben Haddou Ksar and Hassan II Mosque in Casablanca.

Relish in the great outdoors of the High Atlas Mountains and Southern Valleys.

Or let your senses run wild as you saunter through the labyrinth of passageways in the souks of Marrakech before relaxing with a mint tea as the spectacle of Jemaa El-Fna Square unfolds before your eyes.

Morocco is not simply a land of diverse cultures, landscapes and people. It is also provides you with a privileged insight and understanding of a fascinating juxtaposition of the old and the new living in harmony with each other.

Nothing comes closer to Morocco than the experience of actually being there yourself.

Explore. Discover. Enjoy!