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About Us


Meet the team

Company directors Rachid Aoutouf and Nick Carter head up the Magnificent Morocco team based in Marrakech.

To say that Magnificent Morocco came about by chance would be untrue. But it was a chance meeting that brought Rachid and Nick together and, as they say, the rest is history.

In need of a quick winter break several years ago, a snap decision took Nick to Marrakech from his home in Spain. In search of somewhere to stay, out of the hundreds of riads that he could have chosen, he chose the one where Rachid was working as the manager.

They found they had much in common, including their love of Morocco and decided to share this passion with friends, travelling around Morocco and sharing many of the country’s sights and sounds. Friends of friends then asked to be taken on similar outings ­– and it was then they decided to put their energies into creating Magnificent Morocco as a registered tour operator.


Born in the High Atlas Mountains in a village called The Valley of Happiness, Rachid has true Berber ancestry and a university degree in French Law. He brings his years of experience working in the country's tourism sector, particularly with tour management, to Magnificent Morocco.

Nick also has a strong background in tourism. Born and raised in England – and with a Business Studies and Tourism university education behind him - he has worked in commercial radio, event management and advertising. He relocated to Spain in 2004 where he established his own business as a freelance consultant working within the tourism and corporate communications sectors.

Supporting Rachid and Nick is a team of trusted and professional guides and drivers. Along with Hassan, Mohammed, Saïd, Brahim, Youssef and Aisha we look forward to welcoming you to Magnificent Morocco!

Some friends of Magnificent Morocco